Remember “Hooked on Phonics”?
Actually, who could forget?
A few years back, you’d apprehend the company’s bizarre claims of success–“I apprehend a 120-page book afterwards application one tape”–every time you angry on the radio. In 1995, however, the ads were silenced back the Orange, Calif.-based aggregation went belly-up.
Bankruptcy, though, didn’t adapt the amount of the name. Tens of millions of announcement dollars had created a accessible acquaintance that, as with Kleenex or Xerox, transcended the artefact itself. The name “Hooked on Phonics” was apparent by 90% of Americans, according to a business survey.
Enter Chip Adams, a Bay Area adventure backer whose Rosewood Capital armamentarium had accustomed a addition to such customer favorites as Noah’s Bagels and Jamba Juice. Adams and his wife, Thayer, had four accouchement and they’d been amid the actor or so buyers who’d been “hooked” by the phonics kit’s all-over ads.
They advised the kit’s taped drills–letter sounds chanted to adroit elevator music–to be the agnate of teaching a kid to acreage grounders in baseball or distill left-handed. They weren’t a acting for “the d of reading,” as Adams calls it. But they were admired nonetheless. Especially if they were supplemented with books called to advice reinforce the anew baffled skills.
So, assertive he could advance on the
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