VERNON, Calif., June 13, 2016 /PRNewswire/ — NYDJ Apparel, LLC, (“NYDJ”), a arch women’s denim and appearance company, appear today that Lisa Collier has been appointed President & Chief Controlling Officer of the company. Ms. Collier was advanced with the San Francisco-based all-around denim giant, Levi Strauss & Aggregation (“LS & Co”), area she best afresh served as its President of All-around Dockers and Chief Transformation Officer.
NYDJ, which targets a changeable chump over 35 years old with its signature Aboriginal Slimming Fit, is the number-one women’s denim casting at administration food in the United States (dollar volume, NPD Group Customer Tracking Survey, 12ME March 2016). Founded in 2003 beneath the name Not Your Daughter’s Jeans, the casting transitioned its name in 2013 to NYDJ to reflect an abiding customer mindset and facilitate artefact amplification above denim into accouterment and added appearance bottoms. Available at bigger administration food in over 7,000 credibility of retail globally, NYDJ is a exceptional denim ascendancy with a amorous customer afterward abaft the brand’s signature, adulatory fit.
“We are captivated to accept Lisa at the captain of NYDJ,” said Mackey McDonald, Chairman of the NYDJ Board of Directors and Chief Advisor to Crestview Partners, NYDJ’s majority owner. “Lisa has a affluent ability of denim and retail, as able-bodied as a
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