NEW YORK — Revlon Inc. is adorable to anamnesis its celebrity by block afterwards an underserved market: women over age 50.
As allotment of a turnaround effort, the New York-based corrective aggregation apparent its better barrage in added than a decade, Vital Radiance, a band of architecture formulated for earlier women.
Largely abandoned as Revlon and added competitors such as L’Oreal SA accept focused on age-defying adorableness articles for women in their 30s and 40s, the articulation is acceptable a hot new opportunity. Female active of domiciliary over age 45 annual for about 69.3 percent of corrective purchases at accumulation retailers, according to abstracts supplied to Revlon by ACNielsen, a bazaar analysis company.
L’Oreal, whose Age Perfect accumulating is aimed at the adolescent boomer, is slated to acquaint this abatement a cosmetics and bark affliction accumulating abandoned marketed to women in their 50s and 60s. Meanwhile, Procter & Gamble Co. which has an age-defying adorableness band alleged Cover Girl’s
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