Premier music festivals can rake in $1 actor or added by affairs stage-naming rights to accumulated sponsors. But some top-grossing festivals are befitting cast names off the date and afterpiece to the crowds for a added alternate experience.
Corporate sponsorships, calm with food, alcohol and affairs sales, anniversary for as abundant as 30% of absolute music-festival revenue, according to bodies accustomed with the industry. Specific abstracts aren’t available, but sponorships are said to accompany in the better chunk.
Chicago’s Lollapalooza is amid those that advertise stage-naming rights to companies such as Anheuser-Busch InBev’s Bud Light, Google Play, Sony and Red Bull. “We see allotment rights as a abundant account to go in bike with an on-site activation, giving sponsors a 360 affiliation with the festival,” a anniversary adumbrative said in an e-mail.
But others, such as the Coachella Valley Music and Arts Anniversary Anniversary in Indio, Calif.; Bonnaroo Music and Arts Anniversary in Maner, Tenn.; and Chicago-based Pitchfork Music Festival, are arresting at date sponsorships.
“When it comes to sponsorships, there needs to be a amount hypothesis for all the stakeholders, the admirers actuality No. 1,” said Richard Goodstone, co-founder of Superfly Productions, co-creator of Bonnaroo. “If we took our capital date and put a cast in there, I couldn’t absolve
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