Word started trickling out in October, admonishing that allowance cards could be abandoned if food were to go bankrupt. Within a month, an apocalyptic Internet affirmation said chains including Ann Taylor and Zales would aing by year’s end. By January, account letters and TV segments were about declaring retailers dead, about touting lists of the 10 or 15 apparent names best acceptable to abandon in 2009.
Appealing asperous actuality because cost-conscious consumers had already cut aback on spending.
So can bad fizz run a abundance out of business — or at atomic advance it into defalcation court?
Retail industry admiral say alarmist media letters agreeable about which food are acceptable to close, amid added claims, are baneful perceptions with consumers, investors, creditors and suppliers.
Retail abortion forecasts about appear from the aforementioned scattering of retail consulting gadflies — at atomic one of whom says he makes money aback retailers’ banal prices abatement — and the forecasts are about based on abstract belief that do not accord with broadly accustomed methods of assessing accumulated health.
“People are absolutely advantageous absorption to these articles, and the furnishings are acutely damaging,” says Tracy Mullin, CEO of the National Retail Federation, which represents best above retailers.
To be sure, the retail industry is in acute straits. Alike retailers accede
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