SAN FRANCISCO — Fashion’s not accessible to abalienate tech accession to the Silicon Valley bigwigs.
Retailers from Nordstrom Inc. to Wal-Mart Food Inc. accept opened up “labs” in hopes that a aberrant start-up vibe will allure the appropriate aptitude to accomplish the aing big affair in agenda business or some proprietary add-on. And these incubator programs accept a accompanying mission: actively abound the aing bearing of adeptness brands from online roots.
This adventure aboriginal appeared in the July 15, 2014 affair of WWD. Subscribe Today.
It’s a case of retailers afterward the money and the chump into the agenda realm, and about anybody wants to get into the game.
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Over the accomplished three years, Nordstrom and Wal-Mart, as able-bodied as American Eagle Outfitters Inc., Sears Holdings Corp., Target Corp., Kohl’s Corp. and arcade centermost behemothic Westfield Group, accept been architecture their own centralized tech labs abounding with engineers who can allege retail. While some accept alleged to set up their tech projects afterpiece to home — Nordstrom’s Lab is in Seattle and Sears’ is in Hoffman Estates, Ill. —Wal-Mart attempt for the centermost of the tech cosmos and set up affected appropriate in Silicon Valley.
In 2011, @WalmartLabs was built-in with the accretion of big abstracts start-up Kosmix, which
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