Clothes Horse, a appearance technology aggregation based out of New York, is publicly launching its belvedere today in an attack to abode one of the better challenges adverse online shoppers: affairs clothes that fit. Through the use of a customizable accoutrement that merchants add to their own websites, Clothes Horse can actuate aural aloof 30 abnormal how the retailers’ items will fit any customer. The ambition is not alone to abatement arcade barrow abandonment, but additionally the bulk of allotment due to billowing clothes.
The botheration with arcade for clothes online is that barter accept gotten austere by their accomplished experiences. “Instead of actuality aflame about this abundant new affair you’re about to buy,” explains Clothes Horse co-founder Vikram Venkatraman, “you anticipate about the aftermost time you had to acknowledgment something, or you alpha apprehensive if it’s absolutely activity to be as nice on you as it looks in the picture.”
It’s those credibility of averseness that account 70% of arcade cart abandonment, he says. Not alone that, but 60% of the time barter acknowledgment clothes they bought online, it was because of fit issues.
Retailers, of course, apperceive the challenges surrounding fit – it’s why they accommodate abstracts and admeasurement archive for all their clothes on their websites. But aloof because you can zip article up, that doesn’t necessarily beggarly it fits
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