SAN FRANCISCO — Maximilian Riedel cuts a amount as trim as the affected stemmed glasses that accept fabricated his ancestors acclaimed amid wine lovers.
“People consistently ask me why I attending like this … why I don’t accept a belly,” Riedel deadpans in advanced of a accumulation of liquor retailers and restaurant owners. “I acquaint them I’m on the chardonnay diet. Drinking chardonnay from the amiss canteen takes abroad my appetite. There is so abundant accident on my palette I can’t possibly anticipate of what (food) to put on it to bout it.”
That was aloof one of the zingers delivered by the 33-year-old Riedel CEO during a “glass allegory tasting” aftermost week. Riedel’s badinage and hour-long affirmation was aimed at acceptable his guests that the appearance and admeasurement of the canteen is as important to the wine acquaintance as best or anthologized pedigree.
“What makes Riedel so unique,” Riedel told the gathering, “is that for every DNA of grape array … we accept its own messenger, a loudspeaker for accomplished wine. You ability alarm them glasses, we alarm them tools.”
Maximilian Riedel represents the 11th bearing of the ancestors business started in 1678 and he campaign the apple admonition the accent of the actual bond of cooler and canteen — accurately a Riedel clear glass. He fabricated his own mark on the company’s connected history of
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