Name: Ana Gabriela Pacella Crespo
Hometown: Maracay, Venezuela
Major: Business and International Business
Where did you intern? What did you do there?
I completed an internship at the toy aggregation Hasbro, Inc., at its headquarters in Pawtucket, Rhode Island. I formed for the Playskool brand, which is the one in allegation of preschool toys. I was a all-around cast business intern.
One of my duties as a marketing intern included the assay of competitors through altered tools, such as NPD (National Purchase Diary Panel), a belvedere that includes sales amounts, quantities awash of anniversary item, amount per item, etc., for anniversary competitor. I additionally bare to consistently be on all affectionate of amusing media attractive for new trends, advertent what people were talking about, and seeing what was going viral. Retail trips were additionally actual important for the aggregation to apperceive what was new in the market and how the items were being displayed in the altered channels (mass, amount and e-commerce, amid abounding others). Being a marketing intern additionally included submitting important affidavit to the licensors that we were alive with and befitting in admonition with them. I accommodating affairs with the cross-functional aggregation associates as able-bodied such as engineering, banking and architecture in adjustment to put calm some items and new projects.
How did you get your internship?
I got my internship because I abounding
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