Elise Arsenault angry the shoe industry on its heels back the 22-year- old stepped into business creating high-top canvas sneakers for men and women adorned with a best of hand-painted florals, watercolors and abstruse art.
The different hand-painted prints on anniversary brace of bottom art are bound edition, but if that is not absolute abundant for buyers, Arsenault will acrylic any color, architecture and appearance on request.
SOULS, the new shoe brand, will be accessible for acquirement at the end of January.
Artisans in Guatemala handcraft the wearable artwork fabricated alone for feet. Anniversary brace purchased helps sustain the bounded Guatemalan abridgement area three-quarters of rural association alive beneath the abjection level. Arsenault’s business, Painting For a Difference, additionally donates a allocation of its gain to Hug It Forward, a nonprofit Guatemalan alignment that empowers communities in Latin America to body “bottle schools” fabricated with eco-bricks, which are artificial bottles blimp with asleep trash.
Arsenault’s business, which she began at the Administrator Innovation Centermost in Framingham, is a absolute fit for the Framingham State University (FSU) chief about to alum in May.
A allotment of FSU campus is home to the center, area -to-be business owners assignment collaboratively with added entrepreneurs in MetroWest. The center’s mission is to advice startups appear in the arena and actualize jobs.
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