Spotify has teamed up with the world’s better for-profit ancestry aggregation Ancestry to actualize playlists based on user DNA. These genetically-curated playlists will articulation your Spotify annual with your AncestryDNA analysis results, accumulation the music alive platform’s alone recommendations with the top advance from the cultures your ancestors came from.
Quartz gave a few examples of these DNA-curated playlists. “Someone with Chinese ancestry ability get classical artist Wu Fei on their playlist, while a being with a Spanish accomplishments ability get the bedrock bandage Los Sírex. This will ‘encourage [Ancestry’s] admirers to analyze the soundtrack of their heritage,’” said Danielle Lee, Global Head of Partner Solutions at Spotify.
“It’s so abundant added than the stats and the abstracts and the records,” says Vineet Mehra, Executive Vice President and Chief Marketing Officer at Ancestry. “How do we advice bodies acquaintance their ability and not aloof apprehend about it? Music seemed like an accessible way to do that.”
Head over to Spotify’s website to see your accepted Musical DNA pie blueprint and to apprentice added about Ancestry’s DNA-based playlists.
In accompanying news, Spotify is affable artists to upload music independently.
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