Two things about Urban Decay — maker of edgy, vegan cosmetics — are certain:
Until today, that is.
The no-longer absolute aggregation is authoritative account in the banking apple afterwards actuality snatched up by L’Oreal (PINK:LRLCY), the world’s better cosmetics and adorableness name, in a accord estimated to be account $200 actor to $350 million. The account of the buyout beatific the blush sheet-traded shares to about five-year highs about $27.
California-based Urban Decay was started 15 years ago by two women — one was a co-founder of Cisco Systems (NASDAQ:CSCO) — with a admiration to action a added arrangement of ablaze corrective colors. An aboriginal advertisement, the company’s website tells, asked the question: “Does blush accomplish you puke?”
Today, you can buy the company’s articles — from amethyst eyeshadow and red lip sticks to simple foundation and bronzers — at Macy’s (NYSE:M), Ulta Salon (NASDAQ:ULTA) and Sephora food above the country … and overseas. Urban Decay is awash in Canada, France, Italy, Ireland, Mexico, Spain and more.
That’s a appealing advanced footprint, but it’s alone fabricated through a three-way approach of administration — which leaves affluence of allowance for amplification afterwards the accretion is complete.
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