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India’s young, beauty-conscious shoppers are befitting Jean-Christophe Letellier, managing administrator of L’Oréal in the country, busy.

Letellier, who’s been branch the company’s India business back 2013, thinks that with bigger admission to the internet, affordability, and the admiration for bigger grooming, adolescent consumers in Asia’s third-largest abridgement are ambitious more lip-colours, hair-colours, and anti-aging creams than before.

And L’Oréal is analogous up to these trends.

Though a latecomer to India’s Rs81,000 crore ($12.52 billion) adorableness and personal-care bazaar bedeviled by biggies such as Hindustan Unilever (HUL) and Colgate-Palmolive, L’Oréal is the third-largest aggregation by bazaar allotment in India, according to abstracts from Euromonitor.

Letellier batten to Quartz about capacity alignment from Indians’ adulation for accustomed articles to the adorableness junkies who lined up at 3am for L’Oréal’s barrage of cosmetics cast NYX in Mumbai.

Edited excerpts from the interview:

You’ve led L’Oréal in India back 2013. How has the bazaar evolved?

There are three axiological changes accident today. Aboriginal is the adolescent demographic of India.

The

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