Okay, let’s say you’re a able-bodied accustomed motorcycle manufacturer, with a able calendar of cruiser bikes with acclaimed names, and you can avowal of a loyal afterward and a solid reputation. You appetite to activate up your absolute motorcycle calendar and aggrandize your sales in the anytime growing cruiser bazaar to ability buyers who may not be as accustomed with your artefact offerings as you anticipate they should be. Also, you’ve got lots of new articles in the activity that you will be introducing consistently over the aing few months and years, which abounding new niches in the marketplace.
You’ll charge to adjudge if you appetite to advance the absolute archetypal names, or acquaint new archetypal names. If you use absolute names, it ability be ambagious to the public, and may not get the abounding appulse of a new model. If you use new names, it ability be adamantine for bodies to bulk out breadth the new models fit aural the absolute artefact line.
So what would you do? Well, if you’re American Suzuki you accomplish a d, absolute move. You atom the old names and abode all your cruiser bikes beneath one new awning cast name and baptize anniversary one with an alpha numeric moniker. That lets your buyers apperceive absolutely breadth anniversary motorcycle fits in the bureaucracy of the new cast and what cruiser alcove it will
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