KUCHING: The meetings, incentives, conferences and exhibitions (MICE) industry in Sarawak has the abeyant to accomplish billions of ringgit in agreement of ‘MICE revenue’ if the accompaniment government and accompanying authorities accordingly amalgamate their efforts to accommodate abundant abstracts and statistics as to the accepted cachet of the industry.
“With the amazing development affairs that the accompaniment government and the Sarawak Convention Bureau (SCB) accept put into motion to addition the MICE industry, there are all-inclusive business opportunities apprehension for all the related-service industries,” UCSI Communications Sdn Bhd managing administrator Gracie Geikie told The Borneo Post in a contempo interview.
Geikie, who had additionally served Sarawak Tourism Board (STB) as arch controlling administrator for four years, said with aloof one event, all the MICE amount alternation players such as hotels, aliment and cooler outlets, crafts, ability and accompanying casework would benefit.
On the MICE industry front, she added said, “I alarm it ‘MICE Revenue’ instead of the acceptable – tourism receipts because MICE encompasses tourism but tourism does not necessarily beset MICE. Day-tripper are actuality for attractions and holidays. However, MICE assembly are actuality for conferences as able-bodied as the day-tripper attractions.”
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