Weight Watchers has a continued and acclaimed history as an agent in the perpetual-motion apparatus of anatomy insecurity — especially for fat bodies but additionally for women of all sizes.
In contempo years, the aggregation has dressed itself up as some affectionate of liberation or actualization. In 2013, Jennifer Hudson repurposed “Feeling Good” — known as a “booming song of emancipation” affected by the abundant Nina Simone — as the soundtrack for a Weight Watchers ad campaign, authoritative the iconic song beneath about liberation from ancestral and gendered corruption and added about applicable into civic adorableness ideals. In 2015, Oprah Winfrey told -to-be Weight Watchers associates that the affairs could advice them apprehend their abounding abeyant as a attenuate person: “Inside every ample woman is the woman she knows she can become.”
Recently, Weight Watchers took the aing accustomed footfall in its added busy disguise, rebranding itself artlessly as WW. The rebrand arise the company’s fractional abandonment from the out-of-vogue diet industry and its accession as a cast alms “wellness that works.”
Among fat bodies and anatomy absolute activists, this rebranding has been abundant
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