Amazon has reportedly been battling a ascent advance of fakes this year, anytime back the aggregation opened the aperture for Chinese manufacturers to advertise anon to US consumers on its site.
The botheration has become astringent abundant that Birkenstock, the iconic German sandal maker currently adequate a billow in popularity, is affairs its articles from Amazon, according to a memo obtained by CNBC from Birkenstock USA’s CEO. Evidently the aggregation acquainted the affected sandals on the site, which advertise for about $20 below than the absolute product, were affliction its brand, and it will acquaint shoppers that Birkenstock articles on Amazon can’t be trusted to be authentic. (We’ve accomplished out to Birkenstock and Amazon for animadversion and will amend this column with any new information.)
But Birkenstock is aloof one of endless companies whose articles are on the site, and far from the alone one targeted by counterfeiters. While Amazon doesn’t ache from the aforementioned ubiquity of counterfeits as the Chinese online exchange Taobao, shoppers should nonetheless be alert of what they’re purchasing.
To apperceive what to attending out for, Quartz batten with Stuart Fuller, administrator of bartering operations and communications at NetNames, a all-around cast aegis firm. The aggregation works with clients including Adidas, Hermés, Calvin Klein, GoPro,
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