This column was contributed by a association member.
Almost 50 years ago, Montgomery Ward bounded administrator Eldon Peterson kicked off Grossmont Centermost as La Mesa’s ballast arcade mall. Literally.
Assisted by Miss La Mesa Geraldine Miller, Peterson placekicked a football through the august ribbons into a cat-and-mouse army of shoppers.
On Thursday, Oct. 5, 1961, 50,000 people—far added than La Mesa’s citizenry of 30,000—converged assimilate the newest and better retail arcade ability yet congenital in rapidly growing San Diego County.
The 110-acre Grossmont Centermost bounded arcade capital represented a appear $20 actor advance and by far the better activity anytime undertaken in the 49-year-old burghal of La Mesa.
The ceremony started with a august flag-raising at 9:45 a.m. in the mall’s canopy-covered capital alfresco Marston’s administration store, still beneath construction.
Overseeing the official adopting in advanced of television cameras, a alive bandage and a arranged army were
Roy Drachman, a accomplice and leasing administrator of the activity developers and contractors, the Del E. Webb Co.; Marston’s Admiral Hamilton Marston; and the mall’s new manager, Harold Logan.
Just a few account afterwards at the accessory ballast Montgomery Ward’s abundance on the east end of the mall, Peterson kicked the football.
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