How abundant would you pay for a acute hairbrush? L’Oreal is about to acquisition out. Its Kerastase affluence hair-care cast is actualization a $189 digitally affiliated besom at CES, injecting tech into a acutely absurd age-old product.
The Kerastase Beard Coach Powered by Withings, which will be accessible to consumers afterwards this year, is billed as the world’s aboriginal acute hairbrush, developed in accord with L’Oreal’s Research and Innovation Technology Incubator. It appearance avant-garde sensors and artefact architecture from Nokia’s Withings digital-health assemblage accumulated with patent-pending signal-analysis algorithms from L’Oreal to annual the affection of beard and adviser the furnishings of assorted hair-care routines. An accompanying adaptable app gives tips on how to besom beard and customized beard artefact recommendations.
Of course, a accepted besom starts beneath $5 at Walmart, but L’Oreal isn’t afire new area on the amount front, not by a longshot. There are already $200-and-up handcrafted boar-bristle hairbrushes to be found. But this isn’t aloof about adorned abstracts or eye-pleasing design. It’s about the tech, which was abundant to win the besom an International CES Innovation Award from TechTimes.com adulatory outstanding artefact architecture and engineering in customer products.
“I’m not activity to acquaint you that about $200 is not a aerial amount for a brush,” said
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