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The Cool Bowl is the bigger accident in American sports culture. It ability alike be the bigger accident in American culture, period.
After 49 installments of the Big Game, it’s become a all-around phenomenon—a common television accident featuring the best aptitude in American football and the bigger acts in English-language brawl in the best stadiums the U.S. has to offer.
It’s additionally a common see-and-be-seen event, a exceptional belvedere for celebrities and titans of industry. It’s the priciest admission going, a anniversary of sponsorships and brands, a fortnight of A-listers and Fortune 500s and everybody who is anybody and anybody who loves football.
But it wasn’t always.
Wouldn’t you adulation to see how it all started? Wouldn’t you adulation to see how the Cool Bowl became America’s glitziest civic holiday?
Bleacher Address can actualization you. Aloof hop into our wayback machine, and you’ll see how a apish exhibition amid two aggressive leagues—shoved into the bend of a clue and acreage stadium—became a two-week-long, multibillion-dollar carnival of football.
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It’s January 15, 1967. The champions of the two battling pro football leagues are affair in the Los Angeles Coliseum
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