When Chris Hall was appointed CEO of Talking Rain in April, the change in administration apparent a about-face in the company’s face, but additionally in its voice.
Hall, who has been with Talking Rain back 2007 and best afresh served as COO, told BevNET aftermost anniversary that, over his aboriginal six months as CEO, the aggregation has focused on reinvigorating both its business and its artefact development capabilities to bigger allege to millennials and to appropriately capitalize on the beat opportunities provided by amusing media. Taking over from acting CEO Marcus Smith, who is currently confined as president, Hall has overseen an centralized restructuring of the controlling team, active new business partnerships, and calibrated the company’s artefact development activity against accustomed and anatomic innovations.
Once a baby bounded amateur in the Pacific Northwest, the aggregation has developed its sales added than 6,000 percent back 2010 and has become one of the top-selling sparkling baptize brands nationwide. This year, the aggregation appear almanac sales numbers in June, July, and August, affective added than 15 actor cases of Sparkling Ice nationwide. The aggregation additionally launched a rebranded canteen characterization that emphasizes the cast name and reformulated the amount band to accommodate accustomed appearance and flavors.
Hall attributed the sales anniversary to the brand’s business partners. In August, Talking Rain broadcast its accord with Epsilon, allotment the Alliance Data-
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