Whether you own a design that’s sitting appealing on your larboard arena finger, nestled in a tennis armlet or angled on a brace of earrings, you appetite to apperceive it’s acceptable quality. But it’s adamantine to be sure. And sometimes that’s because what sets it afar can’t alike be apparent with the naked eye — and barter can calmly be tricked.
Just recently, Costco was bent affairs affected Tiffany design assurance rings, application the jeweler’s name after permission. A federal adjudicator disqualified that Costco was anarchic on Tiffany & Co’s trademarks, autograph that “no rational finder of actuality could achieve that Costco acted in acceptable acceptance in adopting the Tiffany mark.”
Marketing ploys aside, it is abundantly difficult to apperceive what you’re accepting back affairs a design ring, abnormally as the naked eye can’t acquaint the aberration amid what makes one arena added big-ticket than another.
Russel Shor, a chief industry analyst for the Gemological Institute of America (GIA), says that the institute’s 4 Cs—color, clarity, cut and carat—should be advised in a lab by experts. Any design you buy should appear with a address from that lab that shows absolutely how it ranks in anniversary category.
Heirloom chunk you may not be abiding about can be beatific to the GIA, which will get the aforementioned address from its
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